Amul High Protein Cubes: What They Signal for India's High-Protein Snack Market
India's protein boom has reached the snack aisle. Amul has added High Protein Cubes, a savory ready-to-eat snack, to its protein range. It's a strong sign that high-protein snacks in India are moving from niche fitness shelves into everyday eating.
What Amul has launched
25 g protein, 150 calories: each 38 g single-serve pack delivers 25 g of protein, with protein making up about 65% of the product.
Pack format: a box of five packs, each with its own seasoning sachet.
Flavors: Peri Peri, Korean Kimchi, Tandoori, Cheese & Herbs, and Tomato.
Ways to eat: as a crunchy add-in for soups and gravies, or mixed with onions, tomatoes, and chutney for a protein-rich bhel.
The cubes are priced at ₹80 and are available through the Amul Shop app and shop.amul.com.
From dairy aisle to snack aisle
Amul entered the high-protein space in 2022 with paneer and dahi. It has since added lassi, buttermilk, milkshakes, whey protein, and high-protein kulfi. The cubes take the range into savory, shelf-friendly, ready-to-eat snacks.
When India's largest dairy brand makes that move, the rest of the industry notices.
Why high-protein snacks in India matter for F&B manufacturers
The launch points to three trends worth watching:
Protein is going mainstream. High-protein claims are no longer only for gym-goers. Shoppers now look for them in everyday foods and snacks.
Format innovation is the new battleground. Cubes, crisps, puffs, and bars are competing to make protein convenient and fun to eat.
Flavor does the selling. Bold, familiar flavors like kimchi, peri-peri, and tandoori help a protein snack win repeat buyers.
What it means for ingredient suppliers
Every new protein snack needs the right building blocks. Expect growing demand for:
Dairy and plant proteins, including whey concentrates
Texturisers and binders for crunch and bite
Clean-label seasonings and flavor systems
Packaging that keeps snacks fresh and shelf-stable
Manufacturers will need partners who can help them get taste, texture, and nutrition right together.
Meet the suppliers behind the next protein launch.
F&B Ingredients India – Ahmedabad Edition on 28 January 2027 is a Buyer-Seller Meet built for exactly these conversations. Buyers and suppliers meet through pre-scheduled one-to-one meetings, all in a single day.
Are you developing a high-protein product? Register as a buyer to meet ingredient suppliers.
Are you supplying protein, flavor, or functional ingredients? Book your stall to meet the brands building India's next big snack.
Source: Amul
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